NOC 10022: Advertising, marketing and public relations managers

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Express Entry eligibility

• Skilled work (TEER 0 to 3): yes, TEER 0.
• Canadian Experience Class: counts as skilled Canadian work (1 year in the last 3 years).
• Federal Skilled Worker Program: counts as skilled work (1 year of continuous work in the last 10 years).
• Federal Skilled Trades Program: not one of the eligible trades.
• High-wage occupation (from November 3, 2026): yes, 1.5× tier.

TEER 0: Management occupations. Every program has other requirements too, such as language test results and, for FSW, a points test.

Category-based draws

NOC 10022 is not on any of IRCC’s occupation category lists. You can still be invited in general, Canadian Experience Class or other program draws.

Category lists checked on canada.ca on 2026-10-17. IRCC category-based selection

CRS points for work in NOC 10022

With 12+ months of Canadian work here, from November 3, 2026, by years of skilled Canadian work:

See Canadian work points and the median-wage rule.

Main duties

This group performs some or all of the following duties:

• Advertising managers
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
• Marketing managers
• Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
• Public relations managers
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
• E-business marketing managers
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.
• Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

For Express Entry your duties must match the lead statement and most of the main duties above.

Example job titles

• advertising director
• advertising manager
• electronic business (e-business) manager
• fundraising campaign manager
• Internet communications manager
• marketing manager
• media relations director
• promotions manager
• public relations director
• sales and marketing manager
• Web communications manager
• Web marketing manager

Employment requirements

• Advertising and public relations managers
• A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
• Marketing managers
• A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
• E-business managers
• A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Similar jobs with a different code

• 41402Business development officers and market researchers and analysts
• 12103Conference and event planners
• 60010Corporate sales managers
• 11202Professional occupations in advertising, marketing and public relations
• 60020Retail and wholesale trade managers
• 62010Retail sales supervisors
• 64101Sales and account representatives - wholesale trade (non-technical) )
• 00014Senior managers - trade, broadcasting and other services
• 62100Technical sales specialists - wholesale trade