NOC 41402: Business development officers and market researchers and analysts
Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.
Express Entry eligibility
- Skilled work (TEER 0 to 3): yes, TEER 1.
- Canadian Experience Class: counts as skilled Canadian work (1 year in the last 3 years).
- Federal Skilled Worker Program: counts as skilled work (1 year of continuous work in the last 10 years).
- Federal Skilled Trades Program: not one of the eligible trades.
- High-wage occupation (from November 3, 2026): yes, 1.5× tier.
TEER 1: Occupations that usually need a university degree. Every program has other requirements too, such as language test results and, for FSW, a points test.
Category-based draws
NOC 41402 is not on any of IRCC’s occupation category lists. You can still be invited in general, Canadian Experience Class or other program draws.
Category lists checked on canada.ca on 2026-10-17. IRCC category-based selection
CRS points for work in NOC 41402
With 12+ months of Canadian work here, from November 3, 2026, by years of skilled Canadian work:
| Years in Canada | Single, today | Single, Nov 3 | With spouse, today | With spouse, Nov 3 |
|---|---|---|---|---|
| 1 | 40 | 80 | 35 | 75 |
| 2 | 53 | 93 | 46 | 86 |
| 3 | 64 | 104 | 56 | 96 |
| 4 | 72 | 112 | 63 | 103 |
| 5 or more | 80 | 120 | 70 | 110 |
See Canadian work points and the median-wage rule.
Main duties
This group performs some or all of the following duties:
- Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
- Design market research questionnaires
- Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
- Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
- Assess business opportunities and develop strategies to attract venture capital
- Respond to enquiries from members of the business community and general public concerning development opportunities
- Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
- Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
- Evaluate customer service and store environments
- Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products
- Analyze promotional and marketing campaigns to identify improvements
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
- Prepare reports, research papers, educational texts or articles
- Develop and apply E-commerce strategies
- Provide consultation on planning and starting of new businesses.
For Express Entry your duties must match the lead statement and most of the main duties above.
Example job titles
- business development officer
- community economic development consultant
- economic development officer
- industrial development officer
- market researcher
- marketing analyst
- marketing researcher
- regional development analyst
- tourism development officer
- tourism industry consultant
Employment requirements
- A bachelor's degree in economics, commerce, business administration or public administration is required.
- Certification as a certified economic developer (Ec.D.) may be required.
- Certification as a Certified Marketing Research Professional (CMRP) may be required.
Similar jobs with a different code
- 11202Development officer - fundraising
- 40011Economic development director
- 41401Economists and economic policy researchers and analysts
- 11101Financial and investment analysts
- 41403International aid and development project officer
- 10022Marketing manager
- 11109Other financial officers
- 21202Urban and land use planners
Common questions
- Is NOC 41402 (Business development officers and market researchers and analysts) a high-wage occupation for Express Entry?
- Yes. From November 3, 2026, NOC 41402 is in the 1.5× tier of IRCC’s high-wage list, meaning its national median wage is at least 1.5 times, but less than 2 times, the median wage of the Canadian workforce (2023 to 2025 data).
- How many CRS points does NOC 41402 give?
- With 12 months or more of skilled Canadian work in NOC 41402, you add 40 points to your Canadian work-experience points. For example, a single candidate with 3 years of Canadian work goes from 64 to 104 points. A qualifying job offer in NOC 41402 is worth 70 points instead. You get the higher of the two routes, never both, capped at 150 points (140 with a spouse).
- Do I need to earn 1.5× the median wage myself?
- No. The tier comes from the occupation’s national median wage, not from your own salary. What matters is that your job’s main duties match NOC 41402 and that the work is skilled, paid, Canadian experience.
- Can I combine months in different high-wage jobs?
- Months here combine with months in 2× occupations for the 40-point add-on, and with any high-wage occupation for the 20-point add-on.
- Which Express Entry programs accept NOC 41402?
- As a TEER 1 occupation it counts as skilled work for the Canadian Experience Class and the Federal Skilled Worker Program.
- Which category draws include NOC 41402?
- It is not on any of IRCC’s occupation category lists, so it does not qualify you for an occupation-based category draw.
Other 1.5× high-wage occupations
- 41401Economists and economic policy researchers and analysts1.5×
- 41404Health policy researchers, consultants and program officers1.5×
- 41407Program officers unique to government1.5×
- 41320Educational counsellors1.5×
- 41311Probation and parole officers1.5×
- 41310Police investigators and other investigative occupations1.5×
- 41221Elementary school and kindergarten teachers1.5×
- 41220Secondary school teachers1.5×
More in professional occupations in law, education, social, community and government services
- 41100Judges
- 41101Lawyers and Quebec notaries
- 41200University professors and lecturers
- 41201Post-secondary teaching and research assistants
- 41210College and other vocational instructors
- 41220Secondary school teachers
- 41221Elementary school and kindergarten teachers
- 41300Social workers
Find any NOC code · All high-wage occupations · Source: Statistics Canada, NOC 2021 Version 1.0
See your CRS score with NOC 41402
Quick CRS adds up every factor and shows your score under today’s rules and the rules from November 3, 2026, side by side. Free, about 3 minutes.